![]() Visual Design and Graphic Design Overlapīecause both of these professions focus on aesthetics, they are often confused with one another. The deliverables that visual designers are normally expected to produce include icons, logos, and presentations. While graphic designers aim to convey a specific message in each project, visual designers have the goal of conveying a specific brand voice across digital platforms. Visual designers are also known as the “problem solvers” of the design world as they build the organization’s design strategy and determine what goes into the brand’s voice. They are responsible for designing the look and feel of the organization’s online presence. Unlike graphic designers, visual designers focus entirely on digital media. Photo by Andrea Piacquadio from Pexels What is a Visual Designer? Today, knowledge of web design is just as important to graphic designers as their traditional areas of knowledge. In fact, many graphic designers are now capable of designing a website. When doing their work, graphic designers are in charge of selecting the fonts, colors, pictures, and words that they use when delivering their message to readers.īecause web design has become a popular form of communication, graphic designers have expanded into new service offerings such as web design. They are also used for creating advertisements. Examples include magazines, brochures, and catalogs. This job has been around since before the latest digital innovations - graphic designers have traditionally focused on producing content for print media. The goal of a graphic designer is to communicate an idea to customers through the use of text and images. Let’s do a comparison of visual designer vs graphic designer so that you can determine your ideal career path! What is a Graphic Designer? If you are considering a career in design, it is imperative that you understand these differences so that you can choose the job that best suits your interests. ![]() While graphic designers and visual designers may seem like similar roles, there are some key differences between these two jobs. ![]()
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